Things you should consider when purchasing a domain name.
Each year companies spend thousands of dollars on Google AdWords to get a better search listing when a good descriptive domain name may do the same for much less money or at least significantly cut down on their advertising budget. Spending on a good domain name now can save you a lot of money on advertising in the future.

For example if your business is in the China hospitality industry or offer travel accommodation in China and had the domain ChinaHospitality.com chances are it would get a better search listing than using your own name in the domain. You could get a better search listing by having the generic descriptive words as part of the domain and beat your competitors to the customers. Good domains are rare and worth every dollar.