Things you should consider when purchasing a domain name.
Each year companies spend thousands of dollars on Google AdWords to get a better search listing when a good descriptive domain name may do the same for much less money or at least significantly cut down on their advertising budget. Spending on a good domain name now can save you a lot of money on advertising in the future. Generic dotcom domains are the gold standard of domain names.

For example if you started a blog about racing or racetracks and had the domain RacetrackBlog.com chances are it would get a better search listing than using your own name in the domain. You could get a better search listing by having the generic descriptive keywords as part of the domain and have more people reading your blog and save more than the cost of the domain over time by spending less on advertising. Buying a good domain name can save several thousands of dollars in just a few years and get people on your site. A good domain gives your company or product a good location, it allows a customer easy access to you and your company. A keyword is a word that people type into search engines. Having a keyword as part of the domain name increases your chance to be found on many of the search engines that people use. You would save more than the cost of the domain by spending less on your company's annual advertising budget because search engines would use the descriptive domain in the search listing, giving your site a better search ranking. That translates into more customers for you.