Things you should consider when purchasing a domain name.
Each year companies spend thousands of dollars on Google AdWords to get a better search listing when a good descriptive domain name may do the same for much less money or at least significantly cut down on their advertising budget.
Spending on a good domain name now can save you a lot of money on advertising in the future and bring in customers you would not otherwise have. Generic dotcom domains are the gold standard of domain names.
Whether you're a chiropractor or sell chiropractic supplies such as back or spine related products, if you had the domain eChiro.com it would get a better search listing rather than using your own name in the domain.
You could get a better search listing by having the generic descriptive keyword "Chiro" as part of the domain.
Search engines use the descriptive keyword domain in the search listing, giving your site a better ranking.
A keyword is a word that people type into search engines. Having a keyword as part of the domain increases your chance to be found on many of the search engines that people use. That translates into more clients for you.
The best domain extension is ".com" everyone world-wide is familiar with it and every search engine picks it up for listing. While most country code extensions only get listed in search engines in their own country, eChiro.com will get listed in search engines all over the world because a ".com" domain name is not restricted like many country code extensions.
eChiro.com meets all the important criteria. It is short, is easy for your clients to remember, easy to spell, easy to type and has the important keyword "chiro" making it a great brandable chiropractic domain name.